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A good poster aims to communicate the same information as an abstract (see hints for writing abstracts), but it should be visually attractive, and the information should be presented in such a way as to invite the viewer to ask the presenter questions.

Here are some links on what makes a good poster -- although they are aimed at students from specific disciplines, all are relevant for all disciplines:

This one is aimed especially at students in the biological sciences:

http://ib.berkeley.edu/biappe/design.type.html

And these are aimed at students in engineering

http://www.eecs.berkeley.edu/Programs/ugrad/UgradResearch/katz_postertips.htm

http://research.berkeley.edu/haas_scholars/documents/engpost.html

Download a presentation by Kim Keeton on "Sharing Your Results: How to Create a Winning Poster"